Creative solutions at scale and speed
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There’s never been a more thrilling time to work in healthcare. Because there’s never been a better opportunity to differentiate your brand by engaging broader and deeper in your market. ZUPA’s best-in-class healthcare marketing operation combines strategic, creative, digital, and production capabilities to deliver effective communication solutions for your target audiences – to scale and at speed.
Our experience spans all areas of healthcare: pharmaceutical, life sciences, medical devices, consumer healthcare, and public health. With the combined power of 500+ specialists, we offer end-to-end services from concept to execution, including managing approvals on platforms like Veeva.
Our team includes over 50 dedicated healthcare marketing specialists, trained medical copywriters, and designers, all coordinated from a single point of contact. We integrate best-practice expertise from diverse industries into healthcare, ensuring the solution we develop for you is relevant, motivating and transformative.
We know that real impact is delivered, and trust earned, through sustained and consistent interaction. Our omnichannel approach enables you to provide emotive experiences across relevant contexts, faster and with more agility than ever before. From global companies to growing startups, we have the flexibility to work on any healthcare project, large or small.
When it comes to bringing your brand to life, we are Better. Together.
areas
HCP and patient engagement
Empowering better outcomes
Building trusted relationships with HCPs and their patients is critical for enhancing brand reputation, driving prescriptions, and accelerating positive health outcomes. That’s why your affiliates need impactful materials to clearly and credibly communicate the efficacy and safety of your treatment solutions.
We develop promotional and non-promotional materials that inform HCPs and pharmacists of new treatment options. We also equip them to ensure their patients have a good experience when starting on a new treatment. Our process starts with an insight-driven omnichannel campaign strategy, followed by the production and implementation of localisable creative assets that capture attention, provide value, deliver key messages and drive the desired behaviour change.
Consumer healthcare
Moving hearts and minds
Consumer dynamics are increasingly defining the healthcare industry. With information readily available online and high digital literacy, people are empowered to educate themselves and engage more actively with healthcare professionals.
We specialise in direct-to-consumer healthcare and over-the-counter brands, where decision-making lies with individuals living with the condition.
Building trust involves having meaningful conversations across appropriate channels, validated by data and expressed with clarity, creativity, and empathy. By understanding what drives purchasing decisions, we help you create and sustain lasting relationships. Leveraging our strategic, creative, and digital capabilities, we deliver solutions at scale and speed, ensuring your message reaches its audience where and when they need it most.
Brand identity
Stand out where it matters
As competition becomes fiercer and noisier, strong healthcare branding is more crucial than ever for standing out and connecting with your target audience. A robust brand identity not only about increasing recognition – its about winning hearts, minds and market share.
When your marketing evaluations show a need to strengthen or evolve your brand identity, we’re here to help. We thrive on the challenge of transforming and implementing your brand identity, ensuring it resonates across all campaign elements and localisations.
Our expertise covers the entire process, from creative concept and execution to seamless implementation. Leveraging our strategic, creative, and digital capabilities, we can scale creative solutions at speed, ensuring an agile approach to communicating your brand identity consistently with impact across markets.
Scientific dialogue
Bridging the gap between science and innovation
Robust evidence is the catalyst for transforming scientific discoveries into life-changing innovations. For more than a decade, we’ve been empowering healthcare professionals to iniate and complete effective phase 3 clinical trials.
By consistently raising the creative bar, we’ve elevated traditional Investigator Meeting formats into transformative learning experiences. We relentlessly innovate new modes of interactivity and engagement to both entertain and efficiently equip trial teams to recruit and retain diverse patient groups.
Combining seamless communication strategies, insight-driven creativity, flawless production and sustainable materials, we’ve delivered outstanding Investigator Meetings around the globe – from Chicago to Kuala Lumpur. In 2024 alone, our support ensured that more than 1,500 HCPs in cardiology chose to participate at an Investigator Meeting in person.
Change management
Operating at the speed of innovation
The healthcare industry operates at a furious pace. As regulatory demands, buisiness models, consumer trends and technology platforms evolve, organisations must continuously align to ensure sustainable growth.
We help global matrix organisations in adapting through proven communication models that motivate and inspire employees. We start by gaining a deep understanding of where people are today, then deploy tailored content using phased communication strategies to drive and support behaviour change at all levels – from major cultural shifts, to best practice sharing and simple nudging of positive choices.
Internal brand launches
Unlocking your inner potential
The read-out for your phase 3 trial is imminent. Your commercial organisation is gearing up for a swift launch post- marketing authorisation. It’s time to set a clear direction and secure cross-functional collaboration for a world-class launch.
We empower commercial teams to drive internal understanding and commitment on go-to-market strategies. Strategic communication is the core of our approach, executed as a comprehensive omnichannel campaign that engages the right people with the right content across the right channels.
Our team develops and manages the entire experience – from creative concept to execution. We define your users’ journeys, then create content that activates attendees at key touchpoints. This ensures a seamless and meaningful experience from start to finish, while leveraging your native digital platforms for maximum impact.
Experienced pharma team
Dedicated to healthcare excellence
At Spring Family, our team brings years of expertise and dedication to supporting healthcare and pharmaceutical clients. Our employees are passionate about the unique challenges and opportunities in this field, embracing the importance of innovation and compliance that drives healthcare. They take pride in partnering with clients who make a difference in people’s lives, helping to solve complex problems with tailored solutions.
Our deep-rooted knowledge in the industry allows us to understand and anticipate client needs, fostering meaningful partnerships that prioritise trust, efficiency, and excellence.
